CPG Brand Growth Economics
Decision-support analytics to make better pricing, route-to-market, velocity, and profitability trade-offs.
What is driving your core brand growth for 2025?
Is it looking like this?
….Or this?
It is going to be increasingly difficult to achieve a significant price increase in 2025 and 2026.
So, what are the implications for your brand profitability in either of the Brand A or Brand B scenarios above?
Does you team know? Do you have a viable and pragmatic plan for 2025 and 2026?
How should you plan for pricing, velocity, distribution, promotions and COGS trade-offs?
Build and execute financially viable pricing and margin growth plans that address the tough competitive trade-off choices and decisions.
Minimize failure risk by executing an operational and financial plan, that is based on:
A sound analyses of price-points, margins and bottom-up unit economics.
Realistic velocity targets that correlate to the Net Sales growth trajectory you wish to achieve.
Strategic Growth Planning
Develop customized market opportunity maps and decision-making frameworks.
Model and compare competing financial growth pathways and scenarios.
Adopt constraint-based approaches to sales and operations planning (S&OP).
Margin Velocity Accounting (MVA)™
Unmask the direct margin impact of price, velocity and distribution reach changes.
Analyze and pre-empt competitive response capabilities and behaviors.
Stress-test budgets against pragmatic velocity and account growth hurdles.
Margin Velocity Planner (MVP)™
Determine the appropriate trade marketing expense mix and levels for a brand and SKU.
Build the unit economics for different price-points using a fact-based, bottom-up approach.
Set realistic, achievable velocity-based growth and distribution roll-out targets.
Online skills and insights-building platform delivered via a combination of self-help mini-lessons and one-on-one advisory support…
… to help sales, marketing and financial managers confidently build viable pricing and margin growth plans for different route-to-market channels.