Sensible route-to-market pricing and penetration plans that propel profitable CPG brand growth.
It’s getting tougher to get on, and stay on the shelf
Lower- and middle-market CPG brands face crushing shelf and spend competition from larger brands in today’s uncertain “post-inflationary” shopper environment.
With pricing headwinds and volume challenges exposing profit vulnerabilities, finding sustainable route-to-market growth opportunities is mission-critical.
Empower your executive team to build profitable brands
UpScalability supports brand growth by pinpointing the where-to-play and how-to-win strategic choices and trade-offs for each route-to-market channel.
By providing a tailored, data-driven, financial-impact approach, we enable executive teams and their VC/PE investors to drive sustainable, profitable growth — even in the most challenging market conditions.
What is driving your core brand growth for 2025 -2028?
UpScalability, led by founder Manoli Kulutbanis, is a boutique advisory firm that helps CPG and consumer brands propel pricing value and profitability growth pockets across segmented go-to-market channels.
Build and execute financially viable pricing and margin growth plans that address the tough competitive trade-off choices and decisions.
Minimize failure risk by executing an operational and financial plan, that is based on:
A sound analyses of price-points, margins and bottom-up unit economics.
Realistic velocity targets that correlate to the Net Sales growth trajectory you wish to achieve.
Strategic Growth Planning
Develop customized market opportunity maps and decision-making frameworks.
Model and compare competing financial growth pathways and scenarios.
Adopt constraint-based approaches to sales and operations planning (S&OP).
Margin Velocity Accounting (MVA)™
Unmask the direct margin impact of price, velocity and distribution reach changes.
Analyze and pre-empt competitive response capabilities and behaviors.
Stress-test budgets against pragmatic velocity and account growth hurdles.
Margin Velocity Planner (MVP)™
Determine the appropriate trade marketing expense mix and levels for a brand and SKU.
Build the unit economics for different price-points using a fact-based, bottom-up approach.
Set realistic, achievable velocity-based growth and distribution roll-out targets.
Online skills and insights-building platform delivered via a combination of self-help mini-lessons and one-on-one advisory support…
… to help sales, marketing and financial managers confidently build viable pricing and margin growth plans for different route-to-market channels.