CPG Brand Growth Economics

Decision-support analytics to make better pricing, route-to-market, velocity, and profitability trade-offs.

What is driving your core brand growth for 2025?

Is it looking like this?

….Or this?

It is going to be increasingly difficult to achieve a significant price increase in 2025 and 2026.

So, what are the implications for your brand profitability in either of the Brand A or Brand B scenarios above?

Does you team know? Do you have a viable and pragmatic plan for 2025 and 2026?

How should you plan for pricing, velocity, distribution, promotions and COGS trade-offs?

Build and execute financially viable pricing and margin growth plans that address the tough competitive trade-off choices and decisions.

Minimize failure risk by executing an operational and financial plan, that is based on:

  • A sound analyses of price-points, margins and bottom-up unit economics.

  • Realistic velocity targets that correlate to the Net Sales growth trajectory you wish to achieve.

Strategic Growth Planning

  • Develop customized market opportunity maps and decision-making frameworks.

  • Model and compare competing financial growth pathways and scenarios.

  • Adopt constraint-based approaches to sales and operations planning (S&OP).

Margin Velocity Accounting (MVA)™

  • Unmask the direct margin impact of price, velocity and distribution reach changes.

  • Analyze and pre-empt competitive response capabilities and behaviors.

  • Stress-test budgets against pragmatic velocity and account growth hurdles.

Margin Velocity Planner (MVP)™

  • Determine the appropriate trade marketing expense mix and levels for a brand and SKU.

  • Build the unit economics for different price-points using a fact-based, bottom-up approach.

  • Set realistic, achievable velocity-based growth and distribution roll-out targets.

Online skills and insights-building platform delivered via a combination of self-help mini-lessons and one-on-one advisory support…

… to help sales, marketing and financial managers confidently build viable pricing and margin growth plans for different route-to-market channels.