Build viable pricing & margin growth plans for your CPG Brand

What is driving your core brand growth for 2023?

Is it looking like this?

….Or this?

Build and execute financially viable pricing and margin growth plans that address the tough competitive trade-off choices and decisions.

Minimize failure risk by executing an operational and financial plan, that is based on:

  • A sound analyses of price-points, margins and bottom-up unit economics.

  • Realistic velocity targets that correlate to the Net Sales growth trajectory you wish to achieve.

Strategic Growth Planning

  • Develop customized market opportunity maps and decision-making frameworks.

  • Model and compare competing financial growth pathways and scenarios.

  • Adopt constraint-based approaches to sales and operations planning (S&OP).

Margin Velocity Accounting (MVA)™

  • Unmask the direct margin impact of price, velocity and distribution reach changes.

  • Analyze and pre-empt competitive response capabilities and behaviors.

  • Stress-test budgets against pragmatic velocity and account growth hurdles.

Margin Velocity Planner (MVP)™

  • Determine the appropriate trade marketing expense mix and levels for a brand and SKU.

  • Build the unit economics for different price-points using a fact-based, bottom-up approach.

  • Set realistic, achievable velocity-based growth and distribution roll-out targets.

Online skills and insights-building platform with live and self-help courses…

… to help sales and marketing managers confidently build viable pricing and margin growth plans for different route-to-market channels.